KNOW — Create your AI
The guided interview that captures what your AI is for, how you speak, and where its limits are — in about five minutes.
KNOW is the first step of the loop: a short, guided interview that turns you into a profile your AI can follow.
It's not a form and it's not a blank prompt box. The interview adapts to your answers — the more specific you are, the more specific it asks.
Where to do it
In the app, open Personas in the sidebar and click New persona — that opens the KICKOFF wizard (the Build your AI flow) right inside the Persona Hub, with KENAL as its first step. You can also reach it from Create your AI on the chat welcome screen.
The interview is one question at a time, and your progress is saved in the URL — refresh or close the tab and come back later without losing your answers.
What the interview captures
The result is your AI's persona profile:
- Identity — what your AI is called and what it's for.
- Voice — how it speaks: formal or casual, your typical phrases, language.
- Domain — your field's vocabulary, the terms and concepts it should know.
- Boundaries — what it should never do, and where it should stop and ask.
- Example answers — 2-3 "how would you answer this" samples that lock in the style.
Goal-driven, not template-locked
The interview starts from one question: "What do you want your AI to do?"
- A personal AI — called by your name, knows your story, replies like you.
- A work helper — drafts, reports, questions, content for your field.
- A customer responder — answers customers in your tone, following your SOPs.
Whatever you pick, the follow-up questions adapt. There are ready-made starting points for common professions — teachers, clinics, developers, small businesses — but they're shortcuts, not cages. An AI that just "knows you" is just as valid and just as fully supported.
How it connects to the rest of the loop
- Your persona becomes the identity layer of your AI (this is setup, not training — a ready-made model is customized to follow your profile).
- Your answers point to the kind of data you'll bring in GATHER — a teacher's syllabus, a clinic's SOPs, a shop's FAQ.
- Everything is assembled automatically in SHAPE.
After the interview
Your answers build a persona — you'll find it under Personas in the sidebar, where you can edit it, re-interview, or delete it. The wizard then moves you to KUMPUL (feed data) — see GATHER.
Tips for a sharper persona
- Be specific about your field. "I teach mathematics" is good; "I teach grade 8 mathematics and use the national curriculum" is better.
- Give one or two example answers. They do more for consistency than a paragraph of description.
- Set real boundaries. A boundary your AI actually follows is worth more than a long list it ignores.
- Iterate. You can edit the persona and re-interview later — the profile is never final.
Next: GATHER — connect your data.